After his retirement from the Philadelphia Eagles, Jason Kelce joined the Kingsford team by trading the gridiron for the grill.

And a new “King of The Grill” was crowned for summer.

But we were just getting warmed up.

The next big play was to celebrate tailgating all season long with tailgate tour stops at college football games across the country brought to fans by Kingsford and Kelce, now the “King of the Tailgate.”

We created custom programming for key retailers including a comprehensive Walmart Connect media initiative for a seamless omnichannel approach, fun, down-to-earth digital and social media featuring King Kelce himself and recipes from his BBQ playbook, and a chance for fans to win the ultimate tailgate experience.

Exceeding sales goals and extending reach, the Kingsford + Kelce conquest proved that you not win every game, but you can win every tailgate.

Nonni’s Bakery was a brand with great products in dire need of a refresh to boost lagging sales and attract new consumers.

Once selected as the AOR, our team took charge to establish a fresh and fun aesthetic and messaging strategy for the Italian bakery company’s core brand and its distinct product lines.

From classic and contemporary biscotti to bite-sized biscottini and lighter, better-for-you recipes like almond crisps, we introduced Nonni’s new packaging and products with an integrated program built on these goals:

·      Being the catalyst to discovery through irresistible flavors, one- of-a-kind textures, and wholesome ingredients

·      Encouraging our audience to take time for themselves by highlighting the occasions and pairings for ‘me time’ & ‘we time’

·      Reinforcing unbelievable snackability bursting with flavor that always delights

·      Showcasing moments of any time snacking as delightfully satisfying for when hunger strikes

Program Highlights:

·      New library of brand assets including highly conceptualized images and videos for select product SKU’s

·      Award-winning social media creative

·      Retail media and promotions

·      Coffee culture influencer campaign: “Nonni’s Biscotti Baristas”

·      Experiential and sampling—including sponsorship of the NY Coffee Festival

Results

·      More than doubled impression goals through refreshed social creative that grabbed attention in-feed

·      CPMs were consistently below our benchmark driven by the right creative mix to drive media efficiencies

·      Winner of two Telly Awards for social media creative

The Right Tool For The Job

You know the saying about bringing a knife to a gun fight? A growing niche of cleaning experts feel the same about cleaning products. 

We created this series of digital videos to re-introduce Affresh Specialized Cleaners as the leader in an emerging category.

Bringing these absurd scenarios to life was a feat that not only delivered clicks and views but drove brand and category awareness. 

The result of a multi-year initiative that began with qualitative and quantitative research and brand archetype work, this campaign extended throughout a new brand website, retail POS, trade tools, and a suite of social and digital creative. Most importantly the message resonated with target consumers who shun multi-purpose cleaners and take appliance care very seriously.

No longer relegated to picnics and potlucks, pimento cheese has made an impressive resurgence appearing everywhere from posh bar menus to diners to QSR’s grilled cheese sandwiches.

Price*s (who uses the alternate spelling of “pimiento” and an asterisk instead of an apostrophe in its name) sought to leverage the momentum of this culinary “moment” to drive strong brand awareness and trial of its pimiento cheese spread with a smart and scrappy spring program.

Our solution was to match tradition with tradition: the Masters golf tournament—known to offer its classic pimiento sandwich every year—meets Price*s delicious cheese spread founded in Texas in the 1950’s.

Teeing up this perfect pimiento pairing boosted engagement that drove sales and formed deeper connections with consumers.

Turns out bringing Price*s pimiento prowess to the forefront was a hit.

Geoffrey Zakarian’s Guide to Great Steak and Wine

To add more meat to Beringer Founders’ Estate’s title of “The Official Wine of Steak,” we sought out a culinary industry icon and renowned authority on great steak and wine: celebrity chef Geoffrey Zakarian.

This series of digital videos—plus the flipbook for a deeper dive—show how the brand’s story unfolded through Zakarian’s expert voice.

The comprehensive campaign resulted in a fully-integrated, 360 program that united past patrons of the Beringer Great Steak Challenge with newfound fans. Plus it gave the brand just the right amount of steak cred.

Download PDF Flipbook

What do you do when an award-winning winery with an established reputation of “relaxed elegance” wants to make some noise at retail and beyond?

You serve up the perfect wine pairing.

Enter Chateau St. Jean and multi-platinum recording artist Sheryl Crow.

Sheryl’s soulful style and grace and prolific endeavors as a musician, cookbook author, breast cancer survivor and research advocate paved the way for three years of 360-programming that rocked at retail—netting a double-digit surge in sales, surpassed social and digital growth expectations and provided the mass appeal that helped solidify CSJ’s spot on the national map.

Suffice to say, magic can happen when you have a great client, a talented team and, of course, a rock star partner.

West of Expected

Fresh thinking. Quirky intelligence. Sophisticated wit.

This was the creative cocktail for SKYY Vodka’s “West of Expected” campaign.

Breaking through the conventions of typical vodka advertising, we offered a unique taste of optimism to consumers at retail and events, on-premise and across the digital, social and traditional media landscape.

The simple notion that we’re “better together” paved the way for seasonal thematics like batch cocktails—which helped re-establish SKYY as an innovator in the vodka category and, more importantly, provided a fresh twist on “reply all.”

Stags’ Leap sought a point-of-sale campaign that spoke to collectors and connoisseurs in a confident, powerful tone that maintained the integrity and luxury status of the brand.

We created a stunning series of elements that integrated the upcoming leap year into a call to action for those with a genuine respect for beauty and a reverence for quality.

 Celebrate America Collection

There’s something to be said for that wrinkled ticket stub, worn tee, patch or postcard that takes you back.

Back to a place where time stood still and, maybe, for just a moment, you experienced the glory and greatness of a dream.

Inspired by the wonder and beauty of America’s national parks, we created the concept for a multi-tiered clothing collection that helped make a dream of two prolific American entities come true.

When challenged to synthesize the persona of Greg Norman, “The Shark,” with Greg Norman Estates Wines, and his bold lifestyle, we geared up and dove in for a summer launch that owned the season like no other wine brand before.

Leading with a call to “Discover Your Shark Side,” this integrated program made a splash at retail introducing the brand’s sleek new packaging with a dynamic display and innovative POS elements like the fan favorite “wine wetsuit” neoprene wine carrier.

Supported by a strategic media buy—including stunning ads in Wine Spectator, and strong digital and social media support via Shark.com, this cohesive program firmly established GNE as “The Official Wine of Adventure” and the host of Shark Season — the at-home entertaining event of the summer and for many summers to come.

A Cure For Boardom. Riot On.

Run Riot is a delightfully daring, defiant brand. For me, introducing it to the world was an edifying experience in a creative kitchen with just the right recipe of cooks.

The brand’s bold blend of an irreverent brand story, winegrowing wisdom and passion for premium wine came to life with the launch of the brand’s website extending to retail and trade elements and programming.

In a category overflowing with traditional heritage brands, our nimble team helped this small, gamechanger turn the perfunctory Pinot Noir world on its head.

Tea in the Key of Chef G

Just in time for summer grilling and get-togethers, the call came from Coca-Cola-owned Gold Peak Tea to produce a series of videos and a suite of still photography staring celebrity Chef G. Garvin.

From script writing to location scouting to on-set direction, our nimble team pulled off the seamless shoot and quick edit required to meet the tight turnaround.

Life imitated art as the brand's “Turn up the heat, turn down the stress” mantra inspired all.

Together we captured Chef G's delightfully casual charisma to bring the meaning of Gold Peak Tea’s—“The Taste That Brings You Home” tagline (drumroll) home.